COPYWRITER Working at an industrial sector marketing services company, I specialised in trade
journalism, press releases, advertising and digital marketing. This included SEO, PPC,
content marketing, email marketing and social media marketing.
I created course content to up skill new team members in all aspects of digital
marketing, and I trained university graduates in the art of copywriting.
CubicICE (Pty) Ltd
2011/02 – 2014/02
FREELANCE COPYWRITER I continue to consult with CubicICE in the field of digital marketing and training on a
freelance basis and as an independent contractor. Since February 2014, I’ve created
additional training material that’s designed to educate beginners and experienced
digital marketing practitioners in the latest industry trends.
CubicICE (Pty) Ltd
2014/02 – Present
FREELANCE COPYWRITER With a functional understanding of the English language and experience in public
relations and advertising, I’ve helped Heartbeat – a non-‐profit organisation – to
improve its central brand image by achieving a consistent message to market. I
continue to edit and proofread content, and create layouts for quarterly and annual
reports.
Heartbeat (NGO)
2014/02 – Present
OWNER & MANAGER City Boy Studios is a music recording studio that started as a hobby and grew into a
small business. Working as both the manager and sound engineer, I marketed the
studio and produced the music. I composed, played instruments and artistically
directed the artists, working towards high-‐quality music for demo projects as well as
for radio broadcast. I also tackled jingles and voice-‐over assignments.
BACHELOR OF ARTS: LANGUAGES (WITH SPECIALISATION
IN ENGLISH STUDIES)
2008 – 2010
CHILDREN: None University of Pretoria
NATIONALITY: South African
PASSPORT NUMBER: 468633493 This 3-‐year university degree taught me the traditional
literary skills and the functional linguistic skills the market
requires from a specialised language practitioner.
VISA STATUS: Pending
NATIONALITY: South African
LANGUAGES: English (1st language) 1st Major: English Literature
This encompassed poetry, prose, novels and drama from a
wide variety of authors and examined the history of the
modern English language (15th Century to present).
• Medieval and Renaissance Literature
• Augustan, Romantic and Nineteenth Century
Literature
• 20th Century, Postcolonial and Contemporary
Literature
• Modernism and Language Studies
• Critical analysis
Afrikaans (2nd language)
Chinese (Beginner)
DRIVERS’ LICENCE: South African
SMOKER: None
HEALTH: Excellent
2nd Major: Applied Language Studies
The mechanics of English syntax with emphasis on functional
application, textual editing and the basics of TESOL were
covered in depth.
• English for Specific Purposes (Teaching, Editing,
Document Design)
• Editing, Principles and Practice
• Introduction to Teaching
